("Jones") is partnering with CFDA to create Nine West's Runway Relief Program, an initiative aimed to marshal the forces of the fashion and modeling industries to step for a cause.
Nine West's Runway Relief Program has enlisted top fashion models including Coco Rocha, Jessica White, Michelle Alves and Lisalla Montenegro as well as other models participating in New York Fashion Week to wear a limited edition, Nine West boot. These unique boots are equipped with an Omron GOsmart Pocket Pedometer (HJ-303) that track how many steps each model takes while going from castings and fittings to post-fashion show fetes. Each step taken in the boot will equal a pre-determined monetary amount that [Jones/ Nine West] will donate directly to Fashion Targets Breast Cancer.
Stacy Lastrina, Chief Marketing Officer of Jones Apparel Group and creator of this innovative concept said, "With Nine West's Runway Relief Program we are capturing the energy that models exude during Fashion Week, and translating it into a meaningful way to motivate the fashion community and consumers to give back."