For two years, a St. Paul blogger known as “Daughter Number Three” has tracked — and mocked — UMS ads and Middleton products. She asked that her real name not be used; she’s received a cease-and-desist letter from a company lawyer.
The legal threat caused her to tweak a few of her still-caustic views about the effectiveness and value of the company’s products.
"They just drive me crazy," she says of the ad campaigns. "I'm sure they're not violating the letter of the law. But the 'advertorial' — the fake story, how they designed the ad — just struck me."
A chilling review
A call to the Mira-Cool 800 number reveals that the “free” unit costs $396. You must first buy a $298 model, then pay $98 more to have it and the “free” unit shipped.
Anyone who bought sea monkeys from the back of a kid’s comic book knows advertising claims can be overblown. But Middleton’s willingness to push buyer-beware boundaries can be seen by looking at a similar ad in a steamier state.

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Nope. Pretty much all diet pills are just a waste of money, and actually can end up doing more serious damage to your body. They contain a lot of stimulants, like caffeine and other herbs that can cause damage to your cardiovascular system. In the long